Awareness of ecological and social responsibility is growing worldwide — including at myToys. To make it easier for customers to find sustainably sourced products in the online shop, the myGreenline labeling system was created.

I was asked to develop and design a dedicated sub-brand. The goal was to clearly explain the variety of sustainability labels, seals, and certificates, and to link them directly to relevant products. While visually connected to the myToys brand, the design was intentionally distinct in color palette, imagery, and iconography, allowing it to stand out and be promoted and advertised independently.