
berlin unterwegs
Senate Department for Urban Mobility, Transport, Climate Action and the Environment
Berlin aims to become safer, more mobile and more climate-friendly. In the fast-growing city, this ambitious goal can only be achieved if all modes of transport are taken into account: public transport, cycling, walking, cars and emerging options like e-scooters.
To accompany the implementation of Berlin’s Mobility Act, I developed a visual logomark on behalf of the Berlin Senate Department for Urban Mobility, Transport, Climate Action and the Environment. The logo symbolizes core values of the Act: movement, participation, diversity and a shared aim. It creates a recognizable mark for the city’s transformation towards sustainable mobility. In the cityscape, the logo is mainly featured on the BVG’s electric bus fleet and other public-facing communications.
↪ Learn more about the Berlin Mobility Act / Mobilitätsgesetz here
Project
Part
Logo Concept and Design
Info
freelance / familie redlich / 2019
Got any questions about this project? Curious about the process behind it? Feel inspired to talk about your idea or next project?
I’d love to hear about it!