berlin unterwegs

Berlin Senate Department for Urban Mobility, Transport, Climate Action and the Environment

Berlin aims to become safer, more mobile and more climate-friendly. In the fast-growing city, this ambitious goal can only be achieved if all modes of transport are taken into account: public transport, cycling, walking, cars and emerging options like e-scooters.

To accompany the implementation of Berlin’s Mobility Act, I developed a visual logomark on behalf of the Berlin Senate Department for Urban Mobility, Transport, Climate Action and the Environment. The logo symbolizes core values of the Act: movement, participation, diversity and a shared aim. It creates a recognizable mark for the city’s transformation towards sustainable mobility. In the cityscape, the logo is mainly featured on the BVG’s electric bus fleet and other public-facing communications.

↪ Learn more about the Berlin Mobility Act / Mobilitätsgesetz here

Project

Part

Logo Concept and Design

Info

Freelance / familie redlich / 2019

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