As part of the Chinese New Year celebrations, the technology company presented its study “Germany and China – Perception and Reality”, exploring cultural and economic aspects of both countries.

As an Art Director at Blumberry, I developed the event’s central key visual and was responsible for designing all graphic applications for the event. The key visual built on the study’s cover design: the dots, reminiscent of an eye test, now form the shape of a horse – celebrating 2014 as the Year of the Horse and giving the design a playful, symbolic twist.