From 2011 to 2014, during my time as a full-time designer and art director at Blumberry, I worked closely with GKV-Spitzenverband as one of my steady clients. Beyond managing daily business design needs, I led a careful refresh of the brand’s corporate design – refining the color palette, infographics, photography style, and layout principles. The result was a more consistent, contemporary visual identity that supported clear communication and strengthened brand recognition. While some elements have evolved since, many of the core design decisions I introduced are still in use today.